First and foremost, all of our Sprint processes are digital native.

Other courses rely on the strategist being in the room with a client's team. Whenever people ask about running their processes online, they inevitably answer, "it works better in person."

We spent a long time working with clients in person and we recognized the benefits as well as the costs.

So, when we developed The Naming Sprint Blueprint, we developed it from the ground up as a digital native solution. It's designed for delivery online, and includes all the resources necessary to make sure it's just as valuable, if not more valuable, than if it were delivered in person but without all the time and resource costs.

And all of our programs follow the same digital-native methodology.

Second, our process is data-driven.

I'm consistently horrified at how many "experts" direct people to brainstorm solutions based on their experience, believing what’s inside their heads to be the reality of what their prospects are feeling.

Here's the problem:

Whether you're building an emotionally-charged name, writing powerful messaging, or even defining a brand, you're not your prospect.

You have a completely different perspective toward your brand, products, and services than your market does.

So, included in every one of our courses and kits is a process that lets you ignore what you “think” your market's needs, problems, realities, wants, and agitations are, and go and actually find out... in their own words.

Without surveys and without questionnaires.

It's the ultimate "fly-on-the-wall" data gathering technique that uncovers true "Voice-of-Customer."

And, when performed correctly, all the brand decisions you make, for you or for your clients, will be developed from a "Data-Driven" foundation instead of your own, potentially misguided, perceptions

Finally, most other "strategy" courses are developed by designers who use some superficial exercises to just generate more design work.

More often than not, these processes are about leading the client to arrive at the answers the designer wanted, instead of helping their clients build a healthy brand asset.

The Naming Sprint Blueprint is about true, foundational naming work designed solely to get to the emotional reality of a client's world.

Instead of the usual subjective and arbitrary decisions around "which one sounds better?", we uncover the pathway to our clients' audience's hearts and minds.

Instead of sitting in an empty room with a thesaurus, a hope, and a prayer, you will help your client discover the specific value their market desires, and align it with the right name that delivers that message.

Instead of watering down your choices with dozens of variations on the same theme, you will use your client's team to develop dozens of completely different naming angles to explore, all unique to the client, and without simply exhausting your own creativity.

And, instead of handing off a list of mediocre name choices at the end of the job and then begging for the creative work, you will present your client with the top 20 pre-vetted candidates for developing engaging, emotion-charged, protectable, distinctive, memorable, and persuasive names.

In short, you won't be rolling out any cookie-cutter, fill-in-the-blanks processes, we're only interested in doing transformational, “needle moving” work.