...and learn how to develop memorable, persuasive & distinctive names for brands, products & services with a comprehensive, intuitive & repeatable Naming Sprint process.
Ready to redirect your unique skills, experience, abilities, and expertise into your own high-value consulting business...
...but struggling to get past your imposter syndrome?
I get it.
I'm a level 9-billion introvert and I take overthinking to olympic sport standards!
If you're anything like me, it's tough to get past the "what if's" and actually launch your consulting business when you know it's totally reliant on your abilities.
It's even tougher when you have a lot of experiences, expertise, and education but, you just don't know what to consult on!
You know you've got a lot of value to give. You prove it every time someone close to you asks your advice.
But, it's a different story when you need to charge for it.
I'm here to teach overthinkers, introverts, and aspiring strategists the
facilitation tools, and
...that turn endlessly variable client inputs into high-power, client-specific strategy.
You won't find members of my programs stuck producing "deliverables," you'll find them adding value, clarifying business landscapes, and creating positive change for their clients.
And that's my simple goal. Get you past your fear and overwhelm, do away with your doubt, and let you rely on the included tools, scripts, and assets to support you taking those steps and actually feel what it's like to be a strategy consultant.
Yes, you'll deploy this process with clients for years to come. It's the most comprehensive naming sprint process available today.
But, it's been designed so you can run it the first time as easily and confidently as the one-hundredth time.
Working from my home in Vancouver (sometimes at my house and sometimes from Starbucks!)...
On the road in hotel rooms (I spend a lot of time at conferences and workshops)...
And on vacation with family in Australia, Paris, Nashville, and Vegas...
Will you finally launch your dream consultancy?
Will you run strategy sprints as a consultant, and live a life free from offices, meetings, traffic, and memos?
There's a lot of training that claims to teach you "how to be a consultant" but it's a whole different thing to know what you're consulting on.
Simpligy provides you with everything you need to launch your successful strategy consultancy — including your consulting specialty.
Sure you've got valuable experience, expertise, and insights, but how does that translate into a consulting specialty?
Designed by an overthinking introvert, I've removed all the guesswork from launching a strategy consulting business with specialized sprints deployable right across a business' lifecycle.
Choose one sprint to create a specialty or deploy all five and make yourself an indispensable strategy partner no matter where your client is in their business.
There’s something comforting and efficient about working with familiar patterns, especially for those of us who overthink everything.
But systems are about much more than comfort.
As a strategy consultant, it’s not enough to have a valuable methodology; you’ve also got to be able to repeat it in a way that saves your sanity while still guaranteeing a unique and successful output for the client.
What makes my systems so powerful is the ability to run the same system with every client, while developing individual and unique outputs every time.
Not only does my repeatable system eliminate your overwhelm and fear, you are guaranteed to develop entirely unique and valuable results for your clients.
We've all read the bullshit guidance from extroverts saying, "don't use a script, keep it fluid..."
That's great if your introverted mind is not actively trying to sabotage you! Let's do this in a way that it works for you.
Complete scripts for every part of each sprint are included, from intro's to exercises, answers to the questions you'll encounter, and even how to close out (no more awkward, 20-minute goodbyes!).
Use the scripts as you need them, lose them when you don't.
Virtual sprints are a revelation for introverts, but getting them right means choosing the right platforms to both support and enhance your delivery.
We've assembled a suite of the most accessible and easy to use supporting apps and virtual collaboration platforms.
This app suite makes it simple for participants to join and participate, and has all the functionality to encourage engagement and collaboration while making facilitation easy, enjoyable, and foolproof for you.
Best of all, every license you'll need is available free.
Introverts of the world unite! You know, separately, in your own homes. 😁
Seriously, though, choosing the right community is vital to your success. You need to surround yourself with people who understand introverted, overthinking entrepreneurs. People who actually get you.
Working among likeminded individuals offers you a safe, encouraging environment to collaborate, get help, practice facilitating, and make connections.
Whether you’re testing an exercise, tweaking your scripts, figuring out a niche, or you're just stuck, Simpligy's introvert-friendly community is here to help.
The Naming Sprint Blueprint is a complete, 100% comprehensive online learning-and-doing system that not only teaches you how to run naming sprints… but also gives you all the tools, templates, scripts, software, and answers so you can get started immediately.
The course is rolled out over seven weeks, and seven modules but, you go at your own pace – as fast or as slow as you want. The techniques, tools, scripts and templates are yours, and you can use them to create as many names as you want.
For Your One-Time Investment, You Get LIFETIME ACCESS…
There are two specific toolsets you'll need to have in place in order to run profitable Naming Sprints.
First is the software, slide decks, and scripts. We use three different pieces of software in the sprint. In week one, we'll tell you exactly how to get your copies, for free, and how to import the templates you'll use in the sprint.
The second toolset is your specialization.
If you’ve ever questioned why you're attracting the kind of clients who don’t value your time, knowledge, or expertise, chances are you have some brand work to do.
I'll give you the entire process to launch a specialized naming consultancy with confidence and clarity around the unique value you can deliver to your clients.
Creative naming strategy isn't a mystery. It's process, confidence and support.
Running a successful Naming Sprint starts well before you and your clients log on for Session 1.
You're going to need to get to know your client's competition and market, perform some comparative analysis, and make some educated decisions.
This is how you separate your consultancy from the, "fill in this questionnaire" pack.
And, it's easier than you think.
I'll show you the exact template for creating competitive research, and what you need to uncover to give your client's brand an unfair advantage.
This module will show you how to set up your slides, what you need to edit before each Sprint, and how much time you should dedicate to each section.
Because running a profitable Naming Sprint is all about efficiency.
During the Sprint, before the Sprint, and after the Sprint.
The in-person process starts here. In the first session of the Sprint, you'll lead your client through a series of foundational exercises to uncover the important naming elements you'll need for moving forward.
In a series of simple, scripted exercises, you'll show the team how to interact with the software, introduce concepts and lead the team through uncovering the inputs required to enable persuasive, distinctive naming options.
From your client's reputation in the market to the place they wish to occupy in the hearts and minds of their audience, you'll uncover the brand, product, or service's high-level verbiage.
Then, you'll be introducing the team to their audience, uncovering some insight into who they work best with & why.
Finishing with a detailed list of naming input elements you'll use in brainstorming for the rest of the Sprint.
During session 2 is where your client-side team begins to stretch their creative legs.
Instead of the flinging random thoughts at the wall, we begin to see the team understand the form and development of the right names for success.
This is where we approach the client's name from EVERY possible angle, ensuring no stone is left unturned.
But, we take a different approach to what you may be used to.
There's no emphasis or preference here. We don't just ask, "which one do you like?" and hope they choose well.
Our process reverse engineers the right name from the most powerful parts and not some fanciful wish from the boss or, worse, a stolen idea from a competitor.
Time and again, your clients will be blown away by just how much their experience of their brand, product, or service can bring to the process, how unique their naming decisions will be, and how well they fits their future direction.
Now, we're getting into the depth of the name.
After a series of tests, hacks, and research, you'll develop a list of the top twenty (or more) naming options that, not only fit the brand, product, or service that you're naming, but, which are also persuasive, distinctive, unique and memorable.
These are the intangibles about names that people connect with but, rarely understand.
We'll look at occupied space in the marketplace where competitors might be dropping the ball and we'll develop names that create an emotional connection.
Then we'll surface the great from the good, using data and comparison to prove the opportunities available.
And, we'll finish with a name prioritization list that will clearly demonstrate which names are the most likely to be successful and why.
You'll be right there, as you define the potential name options, should you wish to throw your hat in the ring for any of the product work you want to take on.
We've made a lot of decisions and gathered even more information.
Now, it's time to bring it all together into the final Naming Report. This is the valuable document your client's need in hand before they can launch their new name.
I'll give you the editable InDesign template, along with complete instructions on how to populate it with the unique information you discovered during and after the Naming Sprint.
This will ensure that, even though you've developed the report using a template, every naming report you develop will be unique and exclusively valuable to the client you developed it for.
I'm giving you exchangeable text and copy blocks to use in your intro and outro sections, and including descriptions and strategic recommendations for all the parts.
I'm even including the pre-built Google sheet with in-built calculations to identify the top twenty names from your 100+ options without just relying on a "gut feeling." Data wins, every time.
I'm including my turnkey system for making sure every prospective client is a perfect fit, so you can stop wasting time on clients who want to negotiate prices, pay for commoditized hourly work, and nit-pick.
I'll show you how to get your prospects to self-select and apply to work with you, and then give you the entire script so you can answer the questions:
What is a Strategy Sprint?
What's the benefit to them?
What's the duration and who’s required to be there?
Where do you hold the Sprint?
What's the investment required?
When can they get started?
What do they get at the end?
What happens next?
Once you've answered these questions, your prospect has everything they need to make a decision.
And, since you've done all the work on qualifying your incoming leads, I'll show you how to get them to respond on the call without feeling all salesy.
All that's left to do, is ask for the deposit, and schedule the Sprint.
Plus, I'll give you...
Before you even begin your training.
You wouldn’t let your so-called “Comfort Zone” rob you of the life you deserve, would you?
Click below now if you're ready to get enrolled in the Blueprint. You could have your consulting business launched within weeks.
Or maybe you've still got some reservations?
If that’s the case, let me give you two more guarantees to help you get unstuck…
No Naming Experience Needed, Guaranteed: You don't need to be an experienced naming strategist because this program will lead you every step of the way. I'm giving you the templates, the instructions, the software, the scripts, and the presentations. I'm even giving you detailed presenter's notes on every slide to help you answer questions, know when to start and stop the timer, get your team unstuck and even explain the psychology and reasons behind exercises and their expected results. If you can read English, you can run this process.
Click below to get started with The Naming Sprint Blueprint Online Coaching Program, even with no previous branding experience.
No Facilitating Experience Needed, Guaranteed: If you're like most introverts and overthinkers, you don't like getting up in front of the room. I've got good news for you. I'm about the most introverted individual you could meet, I get social anxiety so badly that I'm usually the guy standing in the corner at networking events. Doesn’t matter. My training will show you how to take control of the client-side strategy team from a place of authority because I give you step-by-step, minute-by-minute instructions for each and every part of the sprint. I even give you answers and scripts to cover the questions and sticking points your group will experience. You'll be in complete control of the sprint from start to finish.
Click below to get started with step-by-step instructions for running brand sprints.
You'll have plenty of time to check out the training when you join. You must be absolutely convinced that The Naming Sprint Blueprint will pave the way to you becoming a high-value strategy consultant, or just let us know within 7 days and we’ll refund your entire purchase price.
Considering all you get, this price is chicken feed. Swarms of kids pay more than that every week towards a degree in philosophy! Just one Brand Sprint can return you more than ten times your investment.
You do the math.
Join the Naming Sprint Blueprint to get lifetime access to the definitive training program for naming strategy consultants.
Or join the Sprint Masters Toolkit and get FOUR COMPLETE SPRINT PROGRAMS plus ongoing mentor guidance and support to become a high-value partner offering strategy Sprint options no matter where your client is in their business lifecycle.
Join the Naming Sprint Blueprint:
Brand, Product, or Service, a name deserves more than a gut feeling. Your clients need your help to get theirs right.
7 video-based modules.
Over 50 videos.
More than 10 hours of content (plus bonus content).
Team Trello boards, Competitive Analysis Database, Shared Google Docs, Google Sheets, & Slide Decks.
Digital whiteboard collaboration canvas templates.
Access to digital whiteboard online collaboration software.
Four Sprints Plus Ongoing Mentorship:
How successful do you think the launch of your strategy consultancy could be if you had FOUR COMPLETE SPRINT PROGRAMS plus Direct Mentor Guidance and Support every month?
Become a high-value partner to your client & offer high-value strategy Sprints right across your client’s business lifecycle.
$497 / month
The Niche Sprint Kit.
The Brand Sprint Blueprint.
The Messaging Sprint Kit.
The Naming Sprint Blueprint.
Access to digital whiteboard online collaboration software.
Direct mentor access anytime in the Sprint Masters Collective Community.
Monthly one-on-one Coaching Call with Bruce.
The Velvet Rope - Client Qualification System.
First off, congratulations for considering the Sprint Masters Toolkit. This is, by far, the most detailed and complete, "Strategy-Business-In-A-Box" available today.
Not only do you get the FOUR COMPLETE SPRINT PROGRAMS, you also get exclusive access to my community for introverted entrepreneurs, The Simpligy Collective.
You'll be able to reach me on an ongoing basis via DM anytime, plus you'll get exclusive access to my bonus programs on money management, positioning, and rapid niche development.
Plus, we'll get together on a one-on-one call every single month, to see where you're at and what's got you stuck and we'll develop a plan together to get you moving again.
Even if you join for just one month, explore the bonus programs, get on Zoom with me for an hour and keep the Brand Sprint Blueprint for life, wouldn’t that be worth $497?
**Note, the one-on-one calls inside the Sprint Masters Toolkit subscription are extremely limited. Once my schedule is full, I'll host a weekly group call instead. Get in now to secure your monthly one-on-one calls for as long as you remain a member.
Changing your life and making improvements is hard work. It’s venturing into new territory and it's not easy. If it was, everyone would be doing it.
I’m going to be with you every step of the way.
Most aspiring strategists would rather make do with their status quo and make excuses about why it's not working. Strategy consultants who are serious about their business, do serious work.
The Niche Sprint Kit represents one of our most popular Sprint programs.
This is not only the simplest Sprint to run with clients, but it also represents a deliverable that every single prospective client of yours needs help with: their Niche and audience definition.
Which means, this is the program everyone should start with.
It's the perfect program to run with a trusted colleague, friend, or family member to get some practice running Sprints and thinking like a strategist.
And it will help their business immensely at the same time.
But, there's more.
This is the perfect program to double as your paid discovery Sprint. No more free phone calls, ignored proposals, or incomplete details from a client.
Run this sprint with every incoming client to start your relationship off with you in control and the client respecting you as an equal - a trusted partner who they know can deliver high-value strategy for their business because you already will have!
And here's the best part. In the first module of the program, I'm going to show you how to define your own niche first.
So you'll know exactly who you should be offering these strategic services to, without the trial and error or pain of trying to convince the wrong clients that you can do what they need.
After that, I'm going into deep detail on how to run a data-driven Niche Sprint for your clients.
What to do before the Sprint, who to invite, the emails to send, the software you'll need (and how to get a consultant's license to the software, free), the scripts, the presenter's notes, the slide deck, the whole shebang!
So like I said, there's more to this training than "just" a pre-configured client workshop.
Here's a fraction of what you're getting...
The six-step exercise (+ Trello Board Template) to uncover the right service your client should specialize in.
How to get a Consultant's Subscription to our preferred digital whiteboard and online collaboration system, FREE.
How to eliminate "Imposter Syndrome" forever and have prospects applying to work with you, and not the other way around.
An easy three-step exercise to run with your clients to go beyond what they're offering and uncover their prospect's REAL MOTIVATIONS.
What specific things to listen for when researching your clients' audiences.
A proven process to categorize your voice of customer research into bite-sized, emotion-based chunks for deploying in messaging and sales materials — works for you AND your clients!
Step-by-step scripts, timers, and instructions inside the Presenter's notes so you can run your entire online Sprint from the included Keynote.
TODAY: Write your own niche statement that leaves no doubt as to your ideal and most valuable audience.
The complete importable Data-Driven Niche Decisions Sprint whiteboard Canvas, ready to import and deploy in your account.
The included Trello exercises that will become the absolute centre of brand messaging and audience understanding moving forward.
The demographic & psychographic characteristics your client's audience needs to have to ENSURE they're profitable & enjoyable to work with.
How to use "Nice to Have" client characteristics to tip the scale between good clients and clients who just look good.
How and why to rely on data-driven research techniques for every Niche (and brand) decision you make.
The four places you MUST go to be a "fly-on-the-wall" when prospects are discussing problems and solutions without interrupting them.
And that's really just the tip of the iceberg...
This training is over 8 hours of instruction and it is PACKED with valuable content in every single video.
Explain in depth the question. Make sure that the explanation clearly answers the objections that visitor has on their mind. The frequently asked questions section is a great way to clear up any objections that the buyer might have and push then a step ahead to make that purchase.
Now open for enrollment.
One year from today, you will still be here on the planet (I hope). The question is, will anything in your life be significantly different?
The answer: only if you do something significantly different.
Maybe this is that new thing you need to do.
I look forward to getting to know you, inside the Brand Sprint Blueprint.
To your success,
Bruce White - Founder
Simpligy | Launch & Grow a Scalable Strategy Consultancy. simpligy.com